The only way to increase conversion is to constantly test creatives and bundles. This is a lengthy process, but the only way to get to the strategy where push notifications will yield maximum CTR and profit.
Here’s what we recommend at the start:
- Make as many ad creatives as possible and launch them to see which ones work best. After that, select the leaders and do more work on them.
- You need to test one element at a time: an icon, image, text, and landing page. If you decide to try several options at the same time, you won’t be able to tell what made you choose a particular creative.
- The best way to create a high-quality creative is to analyze other successful examples and try to understand why they work. For inspiration, we recommend you take a look at our cases.
- Test targeting. This can increase campaign reach and attract even more potential clients.