Push traffic is one of the most popular ad formats on the network. The essential nature of push traffic is to send push notifications. These are small messages that appear on the screen of your gadget, and consist of a title, description, icon and a small image.
Pushes are a well-known and wide spread tool for communication with users on the network. The main advantages of the push format include:
- high level of discovery;
- wide audience coverage;
- up to 95% visibility of notifications;
- low cost;
- live database of real users.
From all this, we can conclude that push notifications are an excellent tool for promoting your advertising campaigns